This year 2015 BMW celebrates 40 years of BMW Art Cars and Partners With Art Basel Miami Beach.
Many of us think that a great many BMWs are works of art, in and of themselves. Some we would call downright masterpieces. The 328, the 507, the M1, the i8, and more than a few concept cars would fall into this category. And that’s not counting the BMW Art Cars, which are bonafide creations of real artists, including some giants of the art world, like Calder, Warhol, and Lichtenstein.
Producing beautiful cars is not enough for BMW, which has a very strong commitment to cultural awareness and fostering the arts around the world. Its partnership with this year’s Art Basel Miami Beach is one such endeavor. From December 3 through 6, the famous art fair will take place again with support from BMW.
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BMW will provide official VIP shuttle services, primarily using its new 7 Series. On December 2, BMW will host a VIP reception to present its art initiative “BMW Art Journey.” The BMW Art Journey is a project that offers selected young artists the opportunity to travel to the worldwide location of their choice.
As this is an art fair, so BMW usually brings along an Art Car. This year visitors to the Collectors Lounge may view the BMW 730i Art Car painted by César Manrique in 1990. Being passionate about the environment, Manrique designed an Art Car the represents the harmony of technology and nature.
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