Paris just got even cooler, with a new colorful Basketball Court. A neon technicolor basketball court with some serious 80’s video game undertones.
The court was brought by the French fashion brand Pigalle and design agency Ill-Studio. Actually, this is not the first time Pigalle decorated the court – they painted it back in 2015, too – but with the recent upgrade, they’re taking it to the next level.
This time they replaced primary colours with gradients of blue, pink, purple and orange.
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The court is squeezed in between two old apartment buildings in the 9th arrondissement. This grey/beige background makes the court’s pop of neon colors even more dramatic and recognizable.
The project was sponsored by Nike, a brand that already worked with Pigalle on a number of occasions. In fact, just this week, a new collection was announced in which the two companies collaborate, bringing sports and high fashion even closer together.
The two companies have continually collaborated since sharing an office a decade ago. Ill-Studio designed Pigalle’s logo and visual identity, and has worked on a variety of art-focused projects for the brand.
Nike has previously created a basketball court in Shanghai with motion-tracking and reactive LED visualisation technology built into the floor.
Ill-Studio was founded in 2007 by Thomas Subreville and Léonard Vernhet. The company works across design, films, photography, fashion, installation and print for clients including Louis Vuitton, Supreme and The New York Times.
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