This July, Louis Vuitton celebrates the launch of the men’s fall-winter 2019 collection designed by Virgil Abloh with a limited-time, pop-up retail space in New York City.
The design brand‘s pop-up store is located at 100 Rivington street, the site — which opened with the official hashtag #LVGreenscreen — is entirely bathed in neon green, with the single hue spanning from the street to all interior elements set inside the store.
Green furniture, figures, and even the fire hydrant outside the corner site have been colorized to create an all-encompassing experience for Virgil Abloh‘s collection’s presentation.
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The French fashion house and its men’s artistic director, Virgil Abloh, will be in residency at 100 Rivington Street, celebrating the delivery of Abloh’s fall 2019 collection.
Outside and inside of this modern art ambiance, space highlights a selection of products from Virgil Abloh’s newest collection, which visitors can, of course, purchase. Inside you’ll find everything from sneakers to sunglasses, leather jackets, and topcoats.