An Invasion of Fashionable Rugs – CC Tapis’ Launch of 2020 Collection

Loved and lauded rug company CC Tapis presents their new 2020 campaign Spectrum. Born out of reflecting on the relationship between art and design, color, furniture, and space, the campaign uses light as an architectural and decorative art element and a catalyst to illuminate and exemplify color.

An Invasion of Fashionable Rugs - CC Tapis' Launch of 2020 Collection
Super Fake by Bethan Laura Wood
An Invasion of Fashionable Rugs - CC Tapis' Launch of 2020 Collection
Tidal by Germans Ermičs
An Invasion of Fashionable Rugs - CC Tapis' Launch of 2020 Collection
Xequer by Martino Gamper

Spectrum unites product designers such as Martino Gamper, Patricia Urquiola, David/Nicolas, Germans Ermicš, Maarten de Ceulaer, and Studiopepe.

A diversion for product-focused shoots, cc-tapis included a human element in the Spectrum campaign. “Within these rooms are people: people who give life to these spaces, who shape their character through the ritual of taste, which is human habitation,” says CC Tapis about their modern rugs.

An Invasion of Fashionable Rugs - CC Tapis' Launch of 2020 Collection
Rug Invaders by CC Tapis
An Invasion of Fashionable Rugs - CC Tapis' Launch of 2020 Collection
Super Fake by Bethan Laura Wood
An Invasion of Fashionable Rugs - CC Tapis' Launch of 2020 Collection
Fordite by Patricia Urquiola

For the set design, Studio MILO built a sequence of ‘rooms’, with creative direction by Motel 409 matching color for each room and for each room, a rug.

An Invasion of Fashionable Rugs - CC Tapis' Launch of 2020 Collection
Interior With Table by Faye Toogood

See Also: Rugs Resembling Argentinean Landscapes by Alexandra Kehayoglou

An Invasion of Fashionable Rugs - CC Tapis' Launch of 2020 Collection
Interior With Table by Faye Toogood
An Invasion of Fashionable Rugs - CC Tapis' Launch of 2020 Collection
Lunar Addiction by Studiopepe

By its very nature, a CC Tapis rug is an ideal surface for the interaction of colors to land on. Each room is monochrome, with hazy tones of pink, green, peach, and blue ranging from pastel to vibrant across each set, with the depth of hues dictated by light.

An Invasion of Fashionable Rugs - CC Tapis' Launch of 2020 Collection
Envolée by Cristina Celestino
An Invasion of Fashionable Rugs - CC Tapis' Launch of 2020 Collection
Feathers by Maarten De Ceulaer
An Invasion of Fashionable Rugs - CC Tapis' Launch of 2020 Collection
Rotazioni by Patricia Urquiola
An Invasion of Fashionable Rugs - CC Tapis' Launch of 2020 Collection
Slinkie by Patricia Urquiola

CC Tapis regard rugs as organic artifacts, made of living and evolving matter, and the experimental Spectrum campaign evokes this. A spectrum of ideas, designers with personal stories, diverse skills, and crafts, a series of rooms and a rainbow of materials.

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