Chito Yoshida presents ‘Love for Sale’ series

Japanese photographer Chito Yoshida is the author of a new body of work, entitled ” Love for Sale”.

The series of 12 photographs has Tokyo´s notorious night clubs has the main theme, It consists of portraits of the hosts and their managers working at Tokyo’s most popular host club, Club Ai, all dressed in the typical host ‘uniform’ of flamboyant suits. 

Yoshida’s portraits, inevitably influenced by the dreamy and magical settings she usually creates for commercial photography, appear at first to be surreal and fabricated in the over-the-top decoration of the space and the dandy-like dress of her subjects.

Nevertheless, her photography manages to penetrate the facade of glitz and poise her subjects have so carefully constructed for their clients, revealing a hidden layer of insecurity, pride and vanity — the very basis of this rather shady aspect of Tokyo’s nightlife. 

Chito Yoshida presents us ‘Love for Sale’ seriesChito Yoshida presents us ‘Love for Sale’ seriesChito Yoshida presents us ‘Love for Sale’ seriesChito Yoshida presents us ‘Love for Sale’ seriesChito Yoshida presents us ‘Love for Sale’ series

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ART ISSUE 2021 - IMPACTFUL MINDS