Xsaga is a creative agency that now reveals a series of photos of classic interiors on a classical building decorated with white balloons.
The photos invite the audience to step into the wonderful world of Dutch historical buildings. To celebrate the 100th anniversary of Hendrick de Keyser association, a firm specialized in restoration and preservation of the architectural icons, the company has decorated the spaces with white balloons.
Hendrick de Keyser association has 400 buildings in their collection that gives a representative picture of the Dutch architectural history. This collection includes homes, farms, country houses, courtyards, villas, fishermen’s cottages and town halls across 101 locations throughout the Netherlands.
This campaign designed by Xsaga to celebrate 100 years of Hendrick de Keyser is an opportunity to open and share the association’s historical buildings with visitors as the so-called ‘museum houses’.
XSAGA has designed a campaign that shows the beauty of the buildings and their interiors in an extraordinary way. Each photo shows a magical and poetic image of an iconic historical interior from different phases in time. Together, they form a series of photos that make viewers curious, encourage them to share stories, and invite the audience to step into the wonderful world of those buildings.