SOFTlab is a design studio based in New York City. The studio was created by Michael Szivos and is focused in creating colorful ceiling solutions.
Michael created the studio shortly after receiving a graduate degree in architecture from the Graduate School of Architecture, Planning and Preservation at Columbia University. The studio has since been involved in the design and production of projects across almost every medium, from digitally fabricated large-scale sculpture, to interactive design, to immersive digital video installations. As the studio adjusted to a wide range of projects, we began to focus less on the medium and style and more on ideas.
As a studio, SOFTlab, embraces projects through a mix of research and ideas. On one hand the studio is invested in projects that require significant research and experimentation. These projects provide a testing ground to help germinate a studio environment that is ripe with creativity. They take advantage of what is learned from these projects through the design of their more client based work.
The constraints of all projects are treated as opportunities that are tested through a collaborative studio environment with the hopes of solving typical problems in new ways, with new tools. Through the studio’s unique blend of backgrounds as designers, artists, architects and educators they are able to approach every project from a fresh perspective to create rich spatial, graphic, interactive and visual experiences. By mixing research, creativity and technology with a strong desire to make working fun, SOFTlab attempts to create new and unique experiences.
Each work serves as a visual design diary and brain dump. It’s a collection of experience, influence, and aspiration from our eyes to enjoy. These are the things that contribute to the dialogue of what architecture, design, and marketing are and what they can be.
Meet more cool ceilings HERE!