What a great surprise! MOST Salone, at the National Museum of Science and Technology, in Milan, is a delight for my senses.
Running from 27th to 22th April, during the Salone Internazionale del Mobile, this space instigated by Tom Dixon has become a ‘carnival environment’ with all the designers and curators invited. MOST Salone is an epicentre for the freshest ideas in communication, food, culture, design and the digital industrial revolution. The museum, which is housed in a 16th century monastery, will also provide a pop up restaurant, a SodaStream bar and a media centre, where you can taste delicate dishes prepared with Italian ingredients sourced from Milanese markets. Delicious!
Tom Dixon takes over 4 spaces at MOST. The Via Olona entrance is dominated by ‘Luminosity’ where 4 interconnected tunnels take visitors on a journey through new illumination techniques, created by brand new Tom Dixon products. In the shop window Dezeen Studio powered by Jambox, set up a broadcast centre furnished by Tom Dixon, holding exclusive interviews and streaming live coverage across MOST of the freshest new content in Milan. A digital industrial revolution is put in full view of visitors, in collaboration with international machine giant TRUMPF, where Tom Dixon will control 2 sheet metal machines which punch and bend exclusively designed steel chairs and lamps live on-site, to be given away to visitors. Carpigiani Gelato University, who will give away free gelato and teach visitors how to make their own flavour.
“We have created a place where we can demonstrate the new democratization and hyperactive innovation of technology in art, food, fashion, manufacturing and communication”, says Tom Dixon
Exhibitors include Portugal Brands, Transnatural, Blu Dot, David Week Studio, Designers Block and Studio Toogood.
Here are some of my favourites highlights from MOST Salone:
Versailles, by Boca do Lobo
Cubebot, by David Weeks Studio
National Museum of Science and Technology
Via Olona 6, 20123 Milan, Italy
Entrance through Via Olona 6