Dior Haute Couture Converts Its Runway Into a Massive Art Installation

Dior, the legendary fashion brand, created an interactive fashion show experience with colossal textile creations by modern Indian artists Madhvi and Manu Parekh during Paris Couture Week. This luxury event caught I Lobo You’s attention, as Contemporary Art and High Fashion come together in perfect harmony!

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Dior Haute Couture Converts Its Runway Into a Massive Art Installation

Since the mid-1990s, Maria Grazia Chiuri, the creative director of Dior’s women’s collections, has collaborated with Karishma Swali, the creative director of Chanakya. At the Dior spring-summer 2022 haute couture presentation, the latest concept was showcased in both art and fashion forms.

I think right from the beginning, we had this shared passion for craft excellence and preservation of the arts.

Karishma Swali
Dior Haute Couture Converts Its Runway Into a Massive Art Installation
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Dior Haute Couture Converts Its Runway Into a Massive Art Installation

Chiuri commissioned a series of 22 textile pieces by award-winning contemporary Indian artists Madhvi and Manu Parekh for the recent show at the Musée Rodin in Paris, whose work connects to a complimentary language between the masculine and feminine.

Dior Haute Couture Converts Its Runway Into a Massive Art Installation

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Dior Haute Couture Converts Its Runway Into a Massive Art Installation

Chiuri and Swali spoke with the painters and sorted through paintings dating back decades, and while the couple’s creative talents are vastly different, their work sends forth the same message: communal harmony

In the case of Madhvi, we chose pieces that resonated with the indomitable female energy—what we call Shakti in India—that lies in all of us, and with Manu, we really wanted to work on his modern abstractions. Even though it’s a singular retrospective, each art piece was looked at like an individual piece as well.

Karishma Swali
Dior Haute Couture Converts Its Runway Into a Massive Art Installation

320 master artisans from Mumbai’s Chanakya School of Craft (which Swali co-founded) reimagined the paintings as hand-embroidered cloth panels with heights of approximately 11.5 feet and lengths of up to 24 feet over the period of three months. Traditional Indian skills, which are variants of small-needle techniques, were combined with European techniques, like as the French knot, by artisans. Chiuri wanted to use needlework to explore human connection for her haute couture collection, so she requested Chanakya’s help with the delicate beading that adorns the clothing and footwear.

Dior Haute Couture Converts Its Runway Into a Massive Art Installation

Just as Madhvi and Manu’s work plays on the duality of masculine and feminine, real and fantastical, Dior’s monochromatic collection placed against the polychrome scenography is complementary, highlighting the artistry behind art, Indian textile traditions, and haute couture.

The way Maria saw it is that Mr. Dior was first an art gallerist; he imagined the backdrop of the show to really be like an art space or art gallery where people are able to enjoy art, culture and craft. For us, it really is about being able to celebrate our collective energies more than anything, and to celebrate craft excellence—not just in India, but around the world.

Karishma Swali
Dior Haute Couture Converts Its Runway Into a Massive Art Installation

SEE ALSO: Interior Design Ideas To Have An Art Gallery-Like Home

Article source: Galerie

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