Dior’s Iconic Medallion Chair Got 17 New Looks At Milan Design Week 2021!

Used to seat guests at Christian Dior’s first fashion shows, the Medallion chair reflects Louis XVI style and is considered an emblem of the luxury fashion brand. This year, on the occasion of Milan Design Week 2021, this iconic furniture piece got 17 new looks, as Dior invited seventeen artists and designers to reimagine and reinvent the famous chair.

Dior Asks 17 Artists To Reinvent The Iconic Medallion Chair
Dior’s Medallion Chair
Dior Asks 17 Artists To Reinvent The Iconic Medallion Chair
Dior Maison’s presentation at Salone del Mobile.

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Find the reinterpretations on Dior’s iconic Medallion Chair below:

Dior Asks 17 Artists To Reinvent The Iconic Medallion Chair
Joy de Rohan Chabot
Dior Asks 17 Artists To Reinvent The Iconic Medallion Chair
India Mahdavi

It is an emblematic piece of the Maison Dior and also of a certain French classicism!

India Mahdavi
Dior Asks 17 Artists To Reinvent The Iconic Medallion Chair
Pierre Charpin

In the case of Dior’s Medallion Chair, the boundaries between fashion and design are famously porous. Installed at Palazzo Citterio, Dior presented the seventeen reinterpretations at the return of Salone del Mobile in Milan.

Dior Asks 17 Artists To Reinvent The Iconic Medallion Chair
Ma Yansong

Christian Dior describes the Louis XVI chair in his memoirs as “sober, simple, but above all classic and Parisian.” Tapered with an oval back, the story began with the collaboration of the stylist-tailor with Victor Grandpierre, first a photographer and then a decorator. The famous duo produced the famous grey and white interiors that have become synonymous with Dior. The same oval, crowned by a Fontanges bow, was displayed on the Dior packaging, communication, and in the boutiques. Used at fashion shows, medallion chairs became silent spectators to a beautiful Parisian world.

Dior Asks 17 Artists To Reinvent The Iconic Medallion Chair
 Dimorestudio 
Dior Asks 17 Artists To Reinvent The Iconic Medallion Chair
Atang Tshikare
Dior Asks 17 Artists To Reinvent The Iconic Medallion Chair
Seungjin Yang 
Dior Asks 17 Artists To Reinvent The Iconic Medallion Chair
Pierre Yovanovitch 

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The list of creatives includes Sam Baron, Nacho Carbonell, Pierre Charpin, Dimorestudio, Khaled El Mays, Martino Gamper, Constance Guisset, India Mahdavi, Nendo, Joy de Rohan Chabot, Linde Freya Tangelder, Atang Tshikare, Seungjin Yang, Ma Yansong, Jinyeong Yeon, Tokujin Yoshioka, and Pierre Yovanovitch. With these famous and renowned artists and designers, one can only expect an iconic creation!

Dior Asks 17 Artists To Reinvent The Iconic Medallion Chair
Khaled El Mays
Dior Asks 17 Artists To Reinvent The Iconic Medallion Chair
Nendo 
Dior Asks 17 Artists To Reinvent The Iconic Medallion Chair
Sam Baron

Dior didn’t set any boundaries to artist’s creativity when ask them to rethink the exclusive chair. From France to Japan, these creations are delightfully different and unique.

Dior Asks 17 Artists To Reinvent The Iconic Medallion Chair
Constance Guisset
Dior Asks 17 Artists To Reinvent The Iconic Medallion Chair
Linde Freya Tangelde
Dior Asks 17 Artists To Reinvent The Iconic Medallion Chair
Tokujin Yoshioka

What came to my mind was to make a chair out of layers of light. From there, I thought about creating a historic yet futuristic chair using transparent resin, which is the material closest to light. The beauty of nature is expressed by randomly stacking 364 transparent resin plates to form a chair.

Tokujin Yoshioka about Dior’s chair
Dior Asks 17 Artists To Reinvent The Iconic Medallion Chair
Martino Gamper

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