The Imprint by MVRDV Defies Architecture in Seoul

The Imprint, a two-building entertainment complex at Seoul’s Paradise City by Rotterdam-based architecture practice MVRDV that defies architectural aspect in general but also blurs the distinction between architecture and art. This project remarkably succeeds in straddling both categories.

The Imprint is the latest addition to Paradise City, an entertainment and hotel complex comprised of 6 buildings located a kilometer away from Incheon, South Korea’s largest airport, and consists of a nightclub and an indoor theme park.


MVRD’s design adheres to the modernist principles as embodies by a typical glass tower: simple in form, the two buildings reflect their surroundings which “ensures coherence”.

The facades of the two buildings are in fact made up of 3,869 unique panels, created out of glass-fiber reinforced concrete, whose construction required molds to be individually produced using MVRDV’s 3D modeling files. Once installed, the panels were painted white in order to emphasize the reliefs, thereby transforming the two buildings into sculptural volumes of abstract art.

Find more about: Unexpected Modern in Zurich

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To say that The Imprint was created to make an impact on those who see it from above. And its inside is even more fascinating, the mirrored ceilings and glass media floors that throb in kaleidoscopic colorfulness providing each person that visits it a very unique experience. This is the epitome of defying architecture at its best!

See also: Balancing and rotating house by Alex Schweder & Ward Shelley

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