When Larry Gagosian decided to expand his gallery network in 2010, he chose Paris and opened his new space with a show of Cy Twombly works. At the same time, director Serena Cattaneo Adorno was planning the gallery’s FIAC booth, and she asked a friend, designer India Mahdavi, to think about the art installation.
The anniversary exhibition, called “Bustes de Femmes,” opens with 25 works this Saturday. Cattaneo Adorno explains that some of the works were selected by the artists, some from stock. Many of the modern artists are close to the gallery and have shown in Paris.
“It was our first FIAC, and we wanted to do a booth of portraits of women. India decided to work with color but also with the space and the thickness of the walls, so I started thinking about celebrating the 10 years in Paris, and I thought it would be interesting to redo in a way what we did then and see how the gallery has evolved in 10 years.”
The results are unexpected and breathtaking thanks in large part to India Mahdavi’s masterful use of color. The designer is known for her expansive use of vibrant colors, and she has carefully planned how best to complement the art in this setting.
The colours are indeed present throughout, and although not matching the works, they complement them, even in a tone that might seem contradictory.
“Usually the way I use color is to create volumes. In this instance, I used color as a backdrop. At first, I wanted to do what we did 10 years ago and give the thickness of the wall. This was not possible, so we decided to apply the color as a surface and not a volume.”India Mahdavi explains.