A striking black-and-white Carousel studded with Swarovski crystals. Swarovski has collaborated with award-winning artist-designer Jaime Hayon to create Carousel, a magnificent interactive art installation adorned with 15 million Swarovski crystals. This modern art experience is now open to visitors at Swarovski Kristallwelten (Swarovski Crystal Worlds) in Wattens, Austria.
Jaime Hayon was inspired by folklore and fairy tales to create the fantasy characters for the seats. Whimsical faces decorate the roof and the surrounding fence, expressing the joy, surprise, and delight that riding a carousel and being surrounded a gorgeous contemporary art collaboration brings.
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“The carousel is a symbol of innocence and light-heartedness. But in this exciting new interpretation, the traditional connotation has been elevated and transformed into art. Jaime Hayon combines incredible elegance with his unique character figures, immersing riders in a crystalline moving fantasy world.” Carla Rumler, Cultural Director Swarovski and Curator of Swarovski Kristallwelten, commented.
The monochrome design shimmers with 15 million Swarovski crystals by the design brand. The installation took six months to create, and now that it is completed, both parties state that the Carousel provokes feelings of freedom and joy – it is an art piece in movement and a place where imagination starts. Jaime Hayon says that he is excited for people to be transported into this fairy tale of art and design.
Swarovski has the ability to dream along with you – they are not afraid of a challenge and they are willing to go all the way to turn an idea into reality. The designer says that to have this opportunity to create such a beautiful art project that will be in Kristallwelten for years to come is an honor.