Joana Vasconcelos is a portuguese artist that lately has been associated with watch brand Swatch. Her latest work is a watch called “Lookeasy” for Swatch.
See also the Portuguese tiles on a boat HERE!
What makes this watch so special is the fact that the display is made in filigree, with a black rubber strap. The artist wanted to leave a Portuguese mark in the Swatch universe. Take a little bit of the portuguese culture worldwide. Filigree is created by two artisans from the north of Portugal, which is then incorporated by hand into the mechanism of the clock by brand specialists. That’s why the “Lookeasy” will be so unique. This is the first time Swatch has a clock which display is totally handmade.
The model designed by Joana Vasconcelos has a limited edition of 999 copies, which will cost 265€. It will be for sale on next 12 November 2015 and its an unisex watch.
See more Joana Vasconcelos artworks HERE!