For this year Milan design week 2014, a new industry player has come to fruition: TOG, an innovative furniture brand and creative community, which combines the best of technology, humanity and craftsmanship. 21 families of products, have been introduced to the label, materialized from a high-end roster of designers including Sebastian Bergne, Jonathan Bui Quang Da, Sam Hecht and Kim Colin, Ambroise Maggiar, Nicola Rapetti, Dai Sugasawa and Philippe Starck.
As a collaborative exercise between designer and consumer, TOG or, ‘all creators together’ provides the designer collections in open source, through an online platform. Customers are asked to be involved in the conception and process if they wish, taking ownership of the practice of making and sharing ideas.
This is a chair, part of the Joa Sekoya collection by Philippe Starck, there is various color possibilities and every person can personalize her own chair and be a part of a exclusive and unique clean design.
Using an interactive app designed specifically for the brand, customers are able to create bespoke items. Each personalized product can either be shipped directly to the client, or downloaded as data to be 3D printed at home.