Probably you also have seen Sex and the City. Safe to say it was a generation-defining, brand-building, dream-inducing cultural phenomenon. On the topic of brand building, the Sex and the City effect was very real. In the early 00s, hearing your brand name in Sex and the Citydialogue was the PR equivalent of having it tweeted/instagrammed by a celebrity with millions of followers.
So which brands scored the highest number of mentions throughout the whole 94-episode series? One YouTube has posted a 9 minute 21 second video that aggregates all the brand names ever uttered on Sex and the City. In alphabetical order.
These are our observations.
Tiffany & Co. outnumbered Cartier, Barneys clocked up more mentions than Bergdorfs, Birkin was referred to more than its maker and Manolo Blahnik tallied up much higher than Jimmy Choo. Chanel, Dior, Fendi, Prada and Versace ranked well above Louis Vuitton, Oscar de la Renta, Ralph Lauren, Roberto Cavalli, Stella McCartney, Valentino, Vera Wang, and YSL.
The Yankees hit more homeruns than the Mets, while the counts for Bed Bath and Beyond, Big Mac and Post-its were unexpectedly high.
If you were a fan of the show, it won’t surprise you that martini, New York Times and Starbucks scored very impressively, and, if you’ll excuse the shameless self-promotion, Vogue was definitely a front-runner for the most-mentioned of all.
And talking about success on the screen, I could stop mentioning next big success that will be 50 shades of Grey. The super star Beyoncé shared the first teaser trailer of the movie that will be officially launched tomorrow (24 July). Have a look HERE.
If Christian Grey would choose a Boca do Lobo piece for the movie what do you think it would be? Some suggestions HERE.